Why animated videos are preferred for marketing by brands

Many brands and business organizations have been seen to prefer the use of animated videos and animated content for their marketing and advertising. Why do you think brands and business organizations all over the world prefer the use of animated content for their marketing? Brands hire professional video animators to create engaging and enticing animated content that helps them to not only engage their target audiences but also helps them to successfully motivate and persuade their target audience to take the desired action. What other reasons might be there for brands to prefer animations?